MECS - E-Speak

E-Speak: The Anti-Bullying Project Mobile App UI/UX Design

E-Speak is a word-play for the phrase, "I speak with Empathy". The main goal of the app is to build empathy among teens and develop their mental and emotional well-being which will help them approach different situations, especially the most difficult ones, in a right and just way.

Project Type

UI/UX Design
Digital Media Design

Skills

Research
Wireframing
Prototyping
Layout
Typography
Colour System
Grid System

Tools

Figma
Adobe Illustrator
Adobe Photoshop

Target Audience

E-Speak is an anti-bullying project in the form of a mobile application intended for teens and students in Canada aged 13 to 18 years old.

Demographics

13-18 years old
Students and Teens
Canada

Psychographics

Studying in high school or in the university
Highly visual, loves to watch shows
Tech-savvy and upadted with trends

Conceptualization

Rationale: E-Speak was built to address the growing number incidents of bullying among teens and students in school and social media. According to UNESCO (2018), one-third of youth in the world experienced bullying in school. This ranges from social, cyber, verbal, and physical bullying.

Among all bullying incidents, less than half (46%) of victims actually notify an adult about the bullying incident. Others never report due to fear of retaliation from the bully. More than half (75%) of the students who participated in the survey and qualitative interviews (N=22), have experienced bullying first hand, most commomly social, verbal and cyberbullying. Therefore, interventions to prevent bullying in all forms are much needed (Messias, et.al, 2014).

Project Gallery

Based on the survey and interviews done among Canadian and Filipino teenagers; and the review of literature, some of the root causes of bullying are lack of empathy, entitlement, and lack of impactful messaging and online anonymity.

With the research results in mind, E-Speak was crafted to address the lack of empathy among youth and provide a crafted messaging and communications to the youth from counsellors and reliable organizations. The app is supplemented by an anonymous messaging feature that allows students and teens to talk to counselors and teachers for emotional support and even report bullying incidents to proper authorities.

The anonymous messaging feature of the app helps the student send a message to their school, a relevant organization, or institution for emotional support, counselling, and reporting of any bullying incident they witnessed or experienced. This feature could also help them express their thoughts and get some supports on their mental health and well-being without the fear of being judged.

E-speak also contains a list of different self-affirmation, motivational statements, inspiring quotes, passages, and bible verses that the user can save and schedule. Each statement is enclosed in clickable boxes which the user can schedule depending on their preferred frequency. This helps them receive daily affirmation to lift their mood and remind them about the goodness in life.